Tue. Mar 5th, 2024

Changing Consumer Behaviours are Accelerating the Need for 5G

Date : 2020-06-25

The need for mobile communications and data services is greater than ever.
In this webinar, we discuss how the covid-19 pandemic is causing long-term changes in consumer behaviours and how these behaviours drive the demand for 5G. The latest insights from Ericsson Consumer Lab explains how. We also look at the latest trends on service packaging, demonstrating how service providers drive and capture the increasing consumer demand for mobile data services. We conclude with Ericsson’s view on Fixed Wireless Access, including market potential and key success factors to realize this important use case for 5G.
Key topics include:
Covid-19 pandemic drive long-term changes in consumer behaviours
Global statistics on service packaging and pricing models
How to capture the Fixed Wireless Access market potential